In a surprising turn of events, American tech giant Google has announced a major change to its annual Made by Google event schedule. Traditionally held in October, this year’s event will take place on August 13 at Google’s Mountain View headquarters. This strategic move is seen as an attempt to preempt Apple’s expected iPhone 16 release in September and to minimize leaks surrounding the eagerly awaited Pixel 9 devices.
The teaser for the event, titled “AI…meet IX,” hints at the upcoming Google Pixel IX and promises significant new AI features. The teaser video, shared on YouTube, briefly showcases the Pixel IX against a dark backdrop. According to Bloomberg’s Mark Gurman, Google’s decision to move the event forward is likely a tactic to avoid direct competition with Apple’s iPhone 16 and to manage the narrative around the Pixel 9 amid persistent leaks.
Despite efforts to keep details under wraps, information about the Pixel 9 has already surfaced online. Google seems determined to officially unveil the device, following a similar approach to the early release of the Pixel 8a ahead of the Google I/O event.
The Made by Google event will kick off with a keynote at 10 a.m. PT (10:30 p.m. IST), followed by a hands-on product experience for attendees. This year’s event is expected to highlight Google’s advancements in AI, a field where the company has been a significant player. Recently, Google introduced its AI chatbot, Gemini, and has been integrating AI across its product lineup.
Pixel 9 Series to Debut on August 13: What to Expect
Google is expected to unveil the Pixel 9 series at the event. Following the early launch of the Pixel 8a, the Pixel 9 lineup is set for a global release on August 13. While the exact number of devices in the Pixel 9 series remains unspecified, rumors suggest the lineup may include the Pixel 9, Pixel 9 Pro, a new Pixel Pro variant, and possibly a Pixel Fold, potentially named Pixel 9 Pro Fold.
The Google Pixel 9 series is rumored to feature substantial upgrades in design, performance, and functionality. The Pixel 9 Pro models might come in two sizes: a 6.1-inch standard model and a 6.7-inch XL model, both equipped with OLED displays offering high refresh rates. These displays are anticipated to provide vibrant and smooth visuals with excellent color accuracy. The new design is rumored to include a reduced camera bar in a vertical pill shape on the back.
An expected feature is Adaptive Touch, which aims to improve the screen’s responsiveness under different environmental conditions and with various screen protectors. The Pixel 9 Pro is rumored to be available in colors such as black, white, green, and pink.
The Pixel 9 series will run on Google’s custom Tensor G4 chip, co-developed with Samsung. This chip is anticipated to offer improved performance, better thermal efficiency, and enhanced AI capabilities, representing a modest improvement from its predecessor. Additionally, the Pixel 9 Pro models are expected to offer up to 16GB of RAM, facilitating seamless multitasking and supporting AI-powered applications.
Regarding camera capabilities, the Google Pixel 9 Pro models are expected to feature a triple-lens configuration with advanced computational photography capabilities. Rumors suggest the inclusion of a sizable sensor on the camera module, enabling variable aperture to enhance performance in low-light conditions and creativity in photography. Enhanced AI functionalities such as the Magic Editor and innovative tools powered by Gemini Nano AI are anticipated to offer advanced options for editing both photos and videos.
Improved connectivity is also expected in the upcoming Google Pixel 9 series, aiming to resolve previous issues. These devices are anticipated to feature enhanced modem capabilities and satellite connectivity, similar to the iPhone’s satellite-enabled Emergency SOS, thereby improving reliability in remote locations. They will launch with Android 15, introducing fresh software enhancements and a more cohesive hardware-software interaction.
As the event approaches, excitement builds for what Google will reveal. The shift in timing not only avoids competition with Apple but also sets the stage for Google to showcase its latest innovations in AI and mobile technology.
The early launch of the Google Pixel 9 series marks a significant strategic move for Google, positioning it to compete head-on with Apple’s iPhone 16. With expected advancements in AI, design, and functionality, the Pixel 9 series is set to make a substantial impact on the market. Stay tuned for the Made by Google event on August 13 to witness these groundbreaking innovations firsthand.
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