Historic Milestone: Tata-Owned Jaguar Land Rover to Begin Manufacturing in India
The Tata Group, known for its excellence and innovation, is significantly impacting India’s automotive industry. Tata Motors is set to begin producing its iconic Range Rover and Range Rover Sport models in India, marking a historic milestone for Jaguar Land Rover (JLR), a company that Tata owns.
For the first time in its 54-year history, Tata Group will manufacture these models outside the UK. Traditionally, JLR’s Solihull plant in the UK exclusively produced these vehicles and exported them to 121 markets worldwide, including India. However, according to a Reuters report, Tata Group, which acquired JLR in 2008, will now start production at a $1 billion facility in Tamil Nadu.
Historic Shift in Production
This move signifies a significant shift, with Tata Motors now producing Range Rover and Range Rover Sport models in India instead of solely at the Solihull plant. The British brand aims to make these models more affordable for the Indian market by increasing local production, which the Times of India reports will reduce prices by 18–22%.
Strategic Vision and Leadership
N Chandrasekaran, Chairman of Tata Group, acknowledged the pivotal role of Ratan Tata, Chairman Emeritus of Tata Sons, in bringing the JLR brand into the Tata family 15 years ago. Furthermore, Chandrasekaran expressed his enthusiasm, stating, “Manufacturing the Range Rover in India is an incredible achievement.” It’s a very special moment, and I feel immensely proud.” He also projected a positive outlook for future sales growth, adding, “We will see increased sales; I am confident this marks the beginning of an exciting journey.”
Expanding Accessibility
Rajan Amba, Managing Director of JLR India, emphasized that Jaguar Land Rover aims to make these two models more accessible to a wider range of customers in India through its strategic initiative of local production. Additionally, the company sees this development as a major advancement, enabling it to better meet local market demands and strengthen its competitive position.
