Following transgender influencer Dylan Mulvaney’s endorsement of Bud Light last April, the beer brand experienced a 25% drop in sales over the following weeks. As of now, Bud Light’s website shows no signs of celebrating LGBTQ consumers. However, many other companies continue to demonstrate their support for the LGBTQ community, as evidenced by the list below, which highlights their Pride-themed merchandise and initiatives.
While some companies prominently feature Pride-related products on their homepages, others choose a more subtle approach, expressing their support through statements tucked away on their websites. A few companies on this list have committed to donating a portion of their proceeds to The Trevor Project, a nonprofit dedicated to suicide prevention among LGBTQ youth.
Although this article focuses on private-sector companies celebrating Pride Month, public-sector examples are also plentiful. For instance, NASA, a U.S. government agency, expressed its support for LGBTQ individuals in a June 1 post on X, stating: “There’s space for everyone—all genders and orientations—in exploration and discovery.”
Here are 30 companies that proudly participated in Pride Month this year:
Adidas: The German sportswear company collaborated with Brazilian artist Pabllo Vittar to co-create a “Pride” collection.
Airbnb: The vacation rental company highlighted the top Pride celebrations in America attended by Gen Z and millennials, with Cleveland and Charlotte, North Carolina, emerging as new hotspots.
Amazon: The e-commerce giant offers an array of Pride-themed merchandise, from flags and knee-high rainbow socks to plastic party necklaces.
Apple: For another year, the tech giant designed Pride-themed Apple Watch bands and wallpapers for its devices.
BMW: The German luxury automobile company’s Group Pride Network supports LGBTQ individuals.
Calvin Klein: The fashion house featured model Cara Delevingne, actor-singer Jeremy Pope, and others in a provocative video for its “This Is Love” Pride campaign.
Chipotle: The food chain revived its “Love What Makes You Real” campaign, which includes employee uniforms that “highlight allyship and acceptance.” Chipotle employees also marched in Pride parades across the U.S. and Canada.
Coke: Coca-Cola supports Pride parades, advertises with rainbow-themed billboards, and backs LGBTQ organizations like The Trevor Project.
Converse: Converse’s “Proud to Be” collection, created by LGBTQ employees and allies, showcases Western-inspired apparel and shoes celebrating the queer community’s trailblazing spirit.
Walt Disney Co.: Disney+ features a “Pride Collection” of movies and TV shows, while the company’s amusement parks offer Pride merchandise and photo experiences for a limited time.
FedEx: FedEx’s website states its support for the LGBTQ movement and highlights its donations to organizations like The Trevor Project since 2017.
Google: Google promotes LGBTQ-themed TV shows and provides live coverage of Pride parades.
Hershey: The confectionary company encourages its employees to celebrate Pride Month in Harrisburg and Philadelphia.
H&M: The fast-fashion retailer from Sweden participates in Pride marches in New York City and Los Angeles and supports The Trevor Project.
Levi’s: The denim leader released a collection inspired by “LGBTQIA+ rodeo culture from the ’70s to today.”
LinkedIn: The networking site includes resources on its website about discrimination, safety, hate crimes, and mental health for LGBTQ individuals in the workplace, encouraging employers to implement inclusive policies and foster an inclusive environment.
McDonald’s: The fast food giant published a statement supporting LGBTQ individuals and noting its partnership with the Human Rights Campaign.
Microsoft: The tech company donated over $1.3 million to LGBTQ-supporting organizations, including The Trevor Project, in the past year.
Netflix: The streaming service offers extensive sections of LGBTQ movies, TV shows, and documentaries, including “Drag Excellence,” “LGBTQ+ Stories for Families,” and “LGBTQ+ Directors.”
Nike: The sportswear brand released an “Orlando Pride” collection inspired by the professional women’s soccer team in Orlando, Florida.
Nissan: The automobile manufacturer supports Pride events across the country.
Reebok: The fitness brand launched a Pride-themed collection, “Unity,” featuring hoodies, T-shirts, pants, and shoes in rainbow colors and tie-dye designs.
Starbucks: The coffeehouse chain released LGBTQ-inspired merchandise in a collection called “By us and for us.”
Tinder: The dating app added Pride-themed profile stickers, designed by LGBTQ staff, to help users create connections. The stickers include messages like “Came Out Online” and “My First Pride.”
Versace: The luxury fashion brand released a Pride collection of silk shirts, shorts, bikinis, jewelry, and more.
Walgreens: The pharmacy chain sells Pride flags, rainbow water bottles, fans, and related items.
Walmart: The retail giant’s “Pride Always” section on its website features brands founded by LGBTQ individuals.
Wendy’s: The fast-food chain hosted an annual Pride flag-raising event at its corporate office in Dublin, Ohio.
Xbox: The video game brand partnered with The Trevor Project to connect LGBTQIA+ players with valuable resources that support well-being and safety.
These companies demonstrate a robust commitment to celebrating Pride Month and supporting the LGBTQ community through various initiatives and products. Their efforts highlight the importance of inclusivity and acceptance in both the private and public sectors.
